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Getting to Know Your Market

A comparative market analysis is an indicator of what today's buyers are willing to pay for a home. It compares the market activity of homes similar to yours in your neighborhood. Those that have recently sold represent what buyers are willing to pay. The homes currently listed for sale represent the price sellers hope to obtain. And those listings that have expired were generally overpriced or poorly marketed.

Your Naples real estate professional will prepare a comparative market analysis for your home based on the most current market information. Together you and your real estate agent will establish the proper list price for your home. Try our selling form.


1. Location
2. Size
3. Style
4. Condition
5. Community Amenities
6. Buyer Supply
7. Financing Options
Getting to Know Your Market
Factors that influence overpricing
The Result of Overpricing
Missing the Right Buyer
The Importance of Early Activity

Determining the value of your home (beginning page)


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